This is the age of Facebook – about 80% of the people between the ages of 18 to 55 use Facebook or at least have an account even if they don’t use it actively. Facebook has gone a long way from being a platform for connecting individual people across the world to being a powerful business marketing medium.
The insurance business is heavily reliant on leads to generate business and Facebook can be used effectively for this purpose. If you don’t have a Facebook account yet then get one and if you do, start using it actively to gather leads and increase your sales.
Here are some ways in which you can use Facebook to create your online presence and make it work for your business.
Facebook connects people – you can use your personal profile to connect with your friends, friends of friends, family members and their contacts – there is no limit actually to the number of people you can interact with through Facebook. Make all these people aware of your brand and the services you provide through various Facebook activities.
While a personal profile is quite productive, a business page will take it to a professional level. This is the reason businesses have Facebook pages apart from having websites. You can create a Facebook page for business and use it to establish your brand. The connection through such a page is on a more personal level than a website. It also lets you post very targeted ads and capture lead information efficiently. You can also line-up some posts that you want to be posted on a regular basis to keep your page active and updated all the time.
Facebook lets you organize your contacts into separate lists so that you can target your posts to reach a particular group which is relevant. This gives you the convenience of posting different types of posts meant for specific groups. Your contacts can be categorized into groups of friends, clients, colleagues, prospective clients, other businesses or professionals etc. In this way, your personal news does not reach your clients or your friends do not have to see your interaction with other businesses. As per the nature of the articles, you may choose the groups or groups to which it will be posted to. However, you have to make sure that you keep engaging with all the groups on a regular basis – by liking or sharing other posts, commenting on other posts and posting relevant articles.
You may be members of several organizations or institutions – you can extend that to Facebook by joining the Facebook account of those organizations. Your presence will be exposed to all other businesses which are connected to that organization. Thus, it is an excellent medium of professional networking and a great source of referrals for your business. You will also remain updated with news and information regarding happenings in your industry and economy in general.
It is not enough to just have Facebook accounts – you have to be active always. You can post articles of your own or share articles among your groups. The aim is to keep the account interesting, informative and engaging. You can initiate discussions or voting on a particular issue through your page. This will establish the brand in the minds of your page followers and prove your dedication and knowledge in your field of business.
Maintaining a Facebook account actively can take a lot of time – which is why, you need to plan ahead of time how you want to schedule your Facebook activities. Things like how many posts to put out per week, how often to comment and share – all these things should be thought out and planned. Categorize the different types of posts and the groups you will send them to. Gather articles or posts which you find interesting or relevant so that you have enough content to post regularly in all your groups.
Facebook ads have proven very effective in attracting the attention of potential customers. You can pay for publishing the ads as per your targeted clientele. The ads lead interested clients to your Facebook page or website – so you get an opportunity to engage with the person, capture information – you basically get a lead. The Leads Ads is a paid feature offered by Facebook which makes it very convenient for a potential client to share information with you since the information form gets filled automatically with the existing information that is with Facebook.
There are numerous ways in which you can use Facebook to widen your field of contacts and generate leads. Use of these tools can help tremendously to make your and your product’s identity be very conspicuous on this social media platform.