If you are into any kind of sales, you surely use leads to contact potential customers. Maybe you take the services of some lead generating company or gather the leads yourself – whichever the case be, you know how important leads are for your business.
However, you may not have a clear idea about how the leads are generated, collected and how they reach you. This knowledge will help you to handle the leads in a more efficient way and make the whole process more productive.
In this day and age, most of the leads are generated through the internet. The first step starts when a person- a prospective customer- visits a website looking for the product he wants to buy. For example, if he or she is shopping for health insurance – they will visit some insurance website or a general website which gives related information.These sites usually ask the person to fill out some form with some basic personal informatio